Every one of those weird kinks is a shout of human individuality in a world that wants to reduce us down to buying patterns and demographic trends. “I am alive!” they cry. “I am not an emerging new style, I am not a market segment, I am not co-optable, I am not coming soon to a theater near you, I am not approved for all audiences, I am not available in stores, I am damn sure not fun for the whole family and I never will be.”
This is what I hope for in the furry subculture — that it continues to explore itself, that it never becomes safe, that it not be found in bones and rags and dessicated organs chewed up by the Hot Topic strip-mining operation.
So what if there are lots of prats, drama magnets, and schmucks? So what if the diaper-fetishists, the Nazi-uniform kinksters, and the voreaphiles disgust you? So what if we’re represented by the goddamn CSI episode, by guests on My Strange Addiction, by a clumsy young couple showing off their fursuits to a predatory talk-show host? By my lights, being radioactive to mainstream culture is perhaps the best thing we can be: it basically eliminates the risk of being chewed up and shat out by capitalism, left on the slag heap with the rest of yesterday’s fashions, picked over by carrion-eater fashionistas, and eventually recycled to be chewed up and shat out all over again.
You will not see a fursuit-wearing representative of Anthrocon shaking hands with the president. You will not see a candidate for the State Senate hitting up the local furmeet for endorsement. You will not see the Rotary Club making overtures to become the featured charity of a convention.
This is a Good Thing.
It’s important, at this point, that you understand where I’m coming from. Obscurity is not virtuous, it’s just an attribute, and I am not exalting it here. Let’s take a quick look at history: while the punks, goths, and ska kids all survived their encounters with Moloch, in every case the national exposure, media attention, and flock of commercial vultures attempting to cash in, are regarded as a community trauma, and there is a rock-solid consensus in the modern community that being regarded as passé, old, and non-newsworthy, is far better than being the Hot New Thing. I will bet you dollars to dinars that if we come back to dubstep in 2020, it will be (insh’allah and the creek don’t rise) quietly puttering along in a similar way, with a small and amiable community able to with wry humor express some bitterness about going through the wood-chipper of pop culture. My favorite example of this is the shirts you can find that say “Ska Isn’t Dead, It Just Sucks Now.”
At the risk of going all Hork & Dorno on you, pop culture is not your friend. Pop culture molds other things to fit its own needs, roughly sandpapering down edges, spikes, and cracks. Journalism is part of this process: journalism has an agenda, and that agenda is generally not compatible with “portray your group the way that the group perceives itself.” Politics is part of this process: politics definitely has an agenda, and if you’re not helping someone get elected by throwing lots of cash their way, you’re on their list of potential scapegoats for anything that troubles them. Movies and books are part of this process: part of what popular media does, is to tell and show people what’s acceptable, to define normalcy.
The good news is that these things can change, and do, and are changing. However, that change is a fickle emergent property of society as a whole, and certainly not to be counted on if you want your particular kink to be included in the definition of “normal” in time for Thanksgiving dinner with the family this year. The configuration of culture and power that we have now, is not the only possible one - which is great because improvement is possible, but on the other hand, it is still the one that we have now, and so we should work with what we have right now.
What we have right now is a predatory system of monetizing culture and care and creativity: that is my biggest objection. That’s the whole reason that we have this concept of “selling out” - because the system is predatory. If a punk rocker could transmute their Artistic Vision directly into talent times practice times audience receptivity equals money, the concept of “selling out” wouldn’t be so relevant because the creator could ask the world to directly judge their work. But the process is not direct: the music has to be recorded, distributed, and listened to - that last step being especially important. No-one who is unaware of your work can judge it. Bringing the work to their attention is required for them to judge it, and the infrastructure of doing so, is enormous. It’s really gobsmackingly huge, and like anything large and complicated made up of lots of humans, it’s become self-sustaining and self-interested.
Without even getting into the matter of “institutions will try to preserve the problem to which they are the solution,” we are confronted with the fact that the infrastructure of business understands all cultural inputs as numbers on one end of an equation, and on the other end, Profit. Profit is the game: making that number go up is the entire point of the corporate mind. Cultural and creative inputs are not judged for themselves: they are judged for their ability to make that number go up. The entity of the corporation itself, the infrastructure, the huge collections of humans that compose institutions about, for, and around, our culture, trends towards erasing individual judgments and replacing them with an average judgment. So our theoretical punk rocker’s work is presented - and judged on its ability to affect Profit. Sometimes the work is pulled in one and and pushed out the other with just a few little nicks on it. Sometimes it is put through the presses and the molds and the blades, taking on a new form before being pushed out.
Sometimes it is rejected.
The point is that cultural inputs to the commercial system become commercial objects. As commercial objects, they are presented to the vast menagerie of commercial actors who take commercial objects - could be anything! - and plug them into various profit-making machines that do not care what their input is. All cultural input is more or less homogeneous to them: they follow a formula, turn a crank, and produce iteration after iteration of shelf-fillers, t-shirts and coffee mugs and mouse pads, copying a million aspects of the form of that cultural input without the least bit of care for substance. This is the selling-out - that the differences between one input and another are brutally minimized, ground away, sandpapered out, leaving just what can be copied and sold.
That is a state that I wish on nobody’s fandom.
To repeat, though - fandoms and subcultures and affinities survive this sort of thing all of the time. Commercial culture is ravenous, and will gobble up everything it possibly can, this is taken for granted. I say, though, that if your subculture is, like furry, radioactive and indigestible to the Midgardsorm of commercial culture, then you should make the most of that. It has advantages: grab hold of them, get to know them, and, to use commercial culture’s language,leverage the fuck out of them.
It may inconvenience you that your tastes are not shared by the cultural mainstream. That’s fine. Find people who share them and enjoy that: create together, explore together, argue about The Thing We Do, dissect it, deconstruct it, love it earnestly. If you need the love of Moloch the commercializer to validate your love of whatever your fandom is about, then you are in a dangerous position. Moloch loves no-one. Loving something unmarketable, something disgusting, radioactive, and bizarre, is troublesome - but it offers safety from Moloch, and to me, that is all by itself a reason to consider loving something.
(Source: noseriouslywhatabouttehmenz.wordpress.com)